How to Make Money on Instagram (Whether You Have 1K or 100K Followers)

Hey friends! I wanted to share some tips on how to make money on Instagram, whether you have 1,000 followers or 100,000. As an influencer and content creator myself, I know how confusing it can be when you’re first starting out and want to turn your passion into a profit. I get questions all the time about how many followers you need, what to charge, and how to get brand deals.

So in this post, I’m going to break it all down for you step-by-step! Making money on Instagram is totally achievable even if you’re just starting out and don’t have a huge following yet. Read on for my best tips and let me know if you have any other questions!

How to Make Money on Instagram:

How to Make Money on Instagram
How to Make Money on Instagram

You don’t need hundreds of thousands of followers to make money on Instagram. According to Buffer, influencers with 10,000 followers or less are getting the best results for businesses.

Micro-influencers with under 10k followers can make around $88 per post. Mid-tier influencers with 10k-100k followers charge around $200 per post. Top influencers with 100k-1 million followers charge around $670 per post. Engagement matters more than follower count. Brands want to see a return on investment, not just reach.

How Many Followers Do You Need to Make Money?

You don’t need hundreds of thousands of followers to make money on Instagram. According to Buffer, influencers with 10,000 followers or less are getting the best results for businesses.

  1. Micro-influencers with under 10k followers can make around $88 per post
  2. Mid-tier influencers with 10k-100k followers charge around $200 per post
  3. Top influencers with 100k-1 million followers charge around $670 per post

Engagement matters more than follower count. Brands want to see a return on investment, not just reach.

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Ways You Can Start Making Money on Instagram:

  1. Sponsored posts – Charge brands a fee for posts/stories
  2. Affiliate marketing – Get commission on sales driven by your content and promo codes
  3. Sell your own products – Physical goods, services, digital products like courses

Finding Brand Partnerships and Pricing Content

  1. Reach out directly to brands with similar values
  2. List yourself on influencer marketplaces like Fohr and Crowdtap
  3. Use hashtags like #sponsored and Instagram’s paid partnership tag
  4. Charge a flat fee per sponsored post based on your ROI
  5. For affiliates, charge commission as a percentage of each sale
  6. Consider pay-per-lead or pay-per-click models

Don’t undervalue yourself just because you have a small following micro-influencers deliver great engagement. Know your worth and be fair but competitive with pricing.

Monetizing Your Instagram Account:

To begin earning money from your Instagram account, you need to identify the most effective ways to monetize your online presence.

  1. One popular method is sponsored posts, where brands pay you to promote their products or services on your feed.
  2. These posts should be authentic and in line with your personal brand to maintain credibility.
  3. Another option is affiliate marketing, where you earn a commission for every sale made through your unique affiliate link.
  4. Collaborating with other influencers or brands on giveaways or contests can also generate income.
  5. Additionally, you can sell your own products or services directly through your Instagram account.
  6. This could include selling digital products like ebooks or courses, or physical products like merchandise.

FAQ:

How many followers do you need to make money on Instagram?

  • You can start making money with just 1,000 engaged followers. Micro-influencers with under 10k followers have the highest engagement rates.

What are the best ways to make money on Instagram?

  • Sponsored posts, affiliate marketing, and selling your own products/services are the top ways Instagrammers monetize their account.

How much should you charge for a sponsored post?

  • Aim for around $50-200 per post, depending on your follower count and engagement rates. Track ROI for brands and renegotiate rates accordingly.

Conclusion: 

You don’t need a huge following to start making money on Instagram. With a few thousand engaged followers, you can begin partnering with brands in a variety of ways. Know your niche, deliver value for your audience, and don’t underprice yourself.

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